Guestbook Revamp
Introduction of a new paid membership benefit, Classmates users can see who visited their profile. This new Gold feature benefit messaging was rolled into all subsequent checkout experience iterations. For launch, we ran a series of A/B tests to optimize the upgrade experience for free members who wanted to reveal their profile visitors and to improve feature awareness. In addition to testing various layouts and flows, variations on aspirational messaging and images were also tested.
Mockups
