Logo redesign with international and tenant service factors

Seller Central Logo Refresh

Seller Central logo refresh to align with Amazon’s global branding. The logo redesign decouples Amazon internal organizational structure eliminating business, tax, and legal complexity allowing for broad tenant service adoption. It also provides a more memorable association with the site URL.

Consulted and socialized with tenant services, branding, legal, and tax to successfully launch a much needed and long overdue update to the Seller Central logo.

Defined visual style and usage guidelines.

Localization