Responsive navigation for seller platform

Responsive Global Navigation

Mobile-compatible redesign of Seller Central masthead and navigation that includes improved discoverability of notifications and visual style. Responsive navigation automatically adapts to user screen size, reducing the footprint of the site header by up to 70% on all screens. This launch represents the first step in a UX vision to provide a simpler navigation experience that helps sellers easily get to the information they need, quickly take action on tasks, and discover features and services valuable to conducting their business on Amazon. In addition, navigation optimized for all screens unblocks internal tenant application and service owners to deliver responsive layouts for tools and services they own.

As senior UX designer, I led, contributed to, and collaborated with other designers and stakeholders on: milestones and process; device, browser and resolution traffic metrics; breakpoint definition; design lab; brown bags, user and interaction flows, wireframes and mockups, usability analysis tenant service and feature team awareness communication, scope revision checkins, development design support and guidance, success metric tracking; launch usage metrics and feedback, beta issue tracking, and iterative improvement launch support.

Artifacts include device pixel and physical size studies, site map, heat maps, card sort exercise, service, feature, and marketplace matrix, seller statements, use cases, wireframes, mockups, newsletter, launch announcements.